Chelsea (Yunwei) Dan is a New York–based Brand and Packaging Designer working at the intersection of beauty, fashion, and culture. With a background in architecture from Pratt Institute and media studies from New York University, her practice bridges spatial thinking, visual storytelling, and consumer experience.

She specializes in developing brand identities and packaging systems from concept to production, with hands-on experience across high-volume retail environments and licensed brands. Her work has contributed to successful product launches for major U.S. retailers, translating trend research into commercially viable and visually compelling design solutions.

Beyond commercial work, Chelsea approaches design as a cultural medium. Deeply influenced by music, contemporary art, and cross-cultural narratives, she explores how visual systems can carry emotion, rhythm, and identity. Her personal projects often reinterpret branding through a more artistic lens—where structure meets intuition, and design becomes a form of expression rather than just communication.